ENCOURAGE PRESERVATION Sites valuable to Elvis Presley Enterprises and to the history of Memphis are preserved by virtue of being revenue-generating tourist attractions.

BRING ART TO PUBLIC SPACES SHAPE OF KINGS sculptures beautify, venerate, and inspire, as well as comprise a unique collection of international art in Memphis. The International Competition to find six sculptors draws attention to Memphis.

FILL MARKET NICHE SHAPE OF KINGS fills the growing demand for "off the beaten track" tourism by taking visitors to lesser-known sites.Tourists experience first hand a more complete and initimate history of Elvis Presley.

GENERATE REVENUE A fee is associated with the tour. Additionally, in traveling by bus to sites in Midtown and Downtown Memphis, tourists at Graceland are given a wider view of Memphis, including shops, restaurants, museums, and parks they may wish to re-visit.

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